Cheer - Dig It! Get It!

To introduce a younger and more colorful generation to Cheer Detergent we created an online event that combined fashion, YouTube, Facebook and gaming. Cheer created a music video featuring the band Strange Talk. It was the world’s first interactive music video with hidden rewards. The video had 20,000 hidden colorful rewards in it that people could click and get through annotations. The item was then mailed to them. The goal was to spread color and colorful things in a way that would appeal to a younger generation.

Check out the Music Video

The campaign is now over, but please check out:
Cheer's Facebook Page
Cheer's YouTube Page